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Heroes of '71
Project Summary
Through 9 months of bloodshed and sacrifice during the liberation war of Bangladesh, the fighters have achieved their freedom. Heroes of 71 have been designed to portray the battle between the war heroes of Bangladesh and the enemy occupational force.
Heroes of 71 is a third-person shooter game. Depicting the true nature of the Liberation War of
Bangladesh in 1971, three protagonists fight against the enemy army with different static strategic positions and weapons. Initially, the game starts to play with one of the fighters and eventually is able to unlock all three positions and weapons. Waves of enemy troops will come subsequently and gamers will have to defend against enemy raids.
Production Year
2015
Genre
Casual, Action
Developed by
Mindfisher Inc. (Formerly PortBliss)
Platforms
Android
My Contributions
Challenges and Learnings
“Heroes of ’71” was a project while I was involved in video and graphics works. During the project I contributed to the narrative design, story telling, and also planning for social media marketing and creation for marketing material.
Even though the game has a simple gameplay mechanics as it was built for mobile devices, we had tried to incorporate a story. It was important for the audience to connect with the emotions through the story. The story and narrative was told through social media campaign and trailers.
As a new IP, the game required to generate audience interests. Our target group was very localized, so we had to plan for very specific types of social media campaign. Additionally, the game trailer was needed to represent the game story and connect the players emotionally. As a video editor, I created the trailer which helped to gain the initial momentum for successful marketing. The trailer was able to create interest in target audience that gained a high organic reach in social media. As a result, the game was downloaded more than 1 million and stayed in regional top chart for the whole month.